How to find influencers
- Start by choosing the platform you want to focus on, ideally where you already have a presence. You can always expand to other platforms at a later stage.
- Look at the type of influencers you're interested in. Are you looking for celebrities with huge followings, micro-influencers with less than 2000 followers, or somewhere between 5-10k followers?
- Social listening can help identify where people are discussing your industry and brand and help you find the most influential voices in your industry.
- Consider the expected ROI of your social influencer marketing campaign.
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