Decide on goals and message

Influencer marketing is often used to raise brand awareness and increase sales. However, a more effective target is to hone in on what your brand's needs are. For example, perhaps you want to increase your customer base in a specific demographic or expand into a new user group with a new product.

Your message is as important. Without stifling your influencer's creativity and uniqueness, determine how you want to structure your influencer marketing campaign and message.