How to Do Market Research: A Guide and Template - Deepstash

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How to Do Market Research: A Guide and Template

blog.hubspot.com

What is market research?

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...

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Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.

Market research also provides insight into :

  • Where your target audience & current customers cond...

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Primary Research

  1. Exploratory Primary Research: It is concerned with potential problems that would be worth tackling.
  2. Specific Primary Research: It is used to dive into opportunities the business has already identified as impo...

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  1. Interviews
  2. Focus Groups
  3. Product/ Service Use Research
  4. Observation-Based Research
  5. Buyer Persona Research
  6. Market Segmentation Research
  7. Pricing Research
  8. Competitive Analysis Research
  9. Customer Satisfaction and Loyalty Research

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  1. Define your buyer persona.
  2. Identify a persona group to engage.
  3. Prepare research questions for your market research participants.
  4. List your primary competitors.
  5. Summarize your findings.

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