The product discovery process

The discipline of Product Management is built around two core principles:

1. Define a clear, value-based product strategy
2. Create and manage a healthy roadmap

These two ideas are inseparable. Product strategies should b...

The complete discovery process happens in the context of a value-based product strategy. There are four steps to producing solution ideas:

• Problem framing - understanding the problems you're trying to solve and the requirements of the solutions.
• Roadma...

The primary task of the roadmap is communicating the discovery process, as it can be difficult to bridge the gap between the abstract product strategy and the tangible backlog.

The roadmap needs to represent:

• abstract product values (organised in...

Ideas on the roadmap should be phrased in terms of problems and opportunities. But how the problems are framed is important. Problems should be framed in their purest form to empower the discovery team to find the best solution possible. 

Prob...

A roadmap is a melting pot of ideas where teams experiment to find worthwhile ideas.

Your roadmap should achieve these key ideas:

• Communicate your progress towards achieving the product strategy
• Document the ideas which intend to bring the product strateg...

These steps are BYOT (bring your own tools.) General principles to help with the right tools:

• Ideations: Ensure all of the relevant disciplines are present and that the problems are well framed.
• Prototype: show the idea without the frills to ge...

1. Before you start with ideas, structure your roadmap correctly.
2. Ask if the ideas are worthwhile. A problem describes the gap between where we are now and where we want to be. The items on the roadmap should get us to where we want to be (the product v...