The Underlying Structure of Product Discovery
Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions.
- Good product discovery starts with a clear outcome. A business outcome measures the health of the business and is usually a financial metric or measures progress against a strategic initiative.
- Once a product outcome is selected, the product team needs to discover the opportunity space. The team’s goal is to discover opportunities that have the potential to drive their product outcome.
- Teams need to discover solutions that will address those opportunities.
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