The Underlying Structure of Product Discovery - Deepstash
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The Underlying Structure of Product Discovery

The Underlying Structure of Product Discovery

Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions.

  1. Good product discovery starts with a clear outcome. A business outcome measures the health of the business and is usually a financial metric or measures progress against a strategic initiative.
  2. Once a product outcome is selected, the product team needs to discover the opportunity space. The team’s goal is to discover opportunities that have the potential to drive their product outcome.
  3. Teams need to discover solutions that will address those opportunities.

22

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The Product Mindset

The best teams are recognizing that digital products are never done. They can always iterate and improve. 

Good product teams know they can always create more value for customers and in turn create more value for their business. This shift in mindset often gets referred...

19

107 reads

The Curse of Knowledge in Product Development

As product teams build digital products, they build expertise in their products. They know what the product is capable of. The challenge is that the customers don’t share this expertise.

Product people suffer from a bias called the “curse of knowled...

17

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Product Discovery

Product Discovery

We typically define product discovery in contrast with product delivery. Product discovery is used to describe the work done to make decisions about what to build, while product delivery is the work done to build, s...

25

241 reads

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Continuous Discovery Framework

  1. Begin with the end in mind. Decide the main business outcomes that require discovery.
  2. Assemble the team, a trio (ideally) made of a product manager, a designer & an engineer.
  3. To reach the desired outcome(s), a product trio must discover & exp...

Setting The Objectives Of A Hackathon

The main objective is to generate high-value actionable business ideas and product concepts. But a hackathon should also boost the innovation culture and further establish the idea-sharing, effective collaboration and creativeness driven by enthusiasm towards a shared goal.

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