What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go...

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data...

Digital marketing strategy is an ideal road map for any marketer to streamline a Digital marketing strategy. Online resources include practical implementation guides spanning Seo, Paid-Search, Email, Lead-Generation and more. We check out 10 great books for Digital Marketing.

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences — resulting in succ...

Everybody writes is a Go-To guide to attracting and retaining customers through stellar Online communication. Top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing. Everybody writes is available on...

Donald Miller’s Storybrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage.

Written by two of the industry pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the...