Six Surefire Ways to Kill a Brainstorm

Sometimes, it is hard to let go of something valuable without realizing that letting go is greater than we think. 

Sometimes, a loss can feel more powerful than a gain of the same magnitude and vice versa. Considering the pain of a loss – or euphoria of a gain – can weigh heavily on futu...

1. Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
2. Think 10x: It’s about trying to improve something by 10 times rather than by 10%.

Heuristics are rule-of-thumb strategies designed to shorter the time it takes to solve complex problem and decide next course of action. It’s a mental shortcut.

Some examples

• Line of sight. How an object align to certain position in the windshield.