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Six Surefire Ways to Kill a Brainstorm
A poorly planned brainstorming session could cause more harm than good. And more frustration than anything else.
The six strategies below are absolute no-no’s — surefire innovation killers.
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#1-#2
1. Let the boss speak first
Nothing kills a brainstorming session like a dominating CEO or the brown-nosers who rush to agree with his every statement. Bosses should lock themselves out of idea-generation sessions altogether. Send him out for doughnuts, and you’ll get bette...
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#3-#5
3. Ask the experts only
For generating truly innovative ideas, deep expertise in a field can actually be a drawback. In a brainstorm, we’re looking for breadth. Cross-pollination from seemingly unrelated fields can lead to authentic breakthroughs.
4. Go ...
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7 reads
#6
6. Write down everything
Obsessive note-taking is toxic to brainstorming. It shifts the focus to the wrong side of the brain. It makes the session feel like History 101. Doodles and sketches are fine. A short note that preserves a thought is acceptable. But detailed writing...
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6 reads
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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A Lesson in Loss Aversion
Sometimes, it is hard to let go of something valuable without realizing that letting go is greater than we think.
Sometimes, a loss can feel more powerful than a gain of the same magnitude and vice versa. Considering the pain of a loss – or euphoria of a gain – can weigh heavily on futu...
How To Brainstorm Like A Googler
- Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
- Think 10x: It’s about trying to improve something by 10 times rather than by 10%.
Utilize Heuristics
Heuristics are rule-of-thumb strategies designed to shorter the time it takes to solve complex problem and decide next course of action. It’s a mental shortcut.
Some examples
- Line of sight. How an object align to certain position in the windshield.
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