- Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
- Think 10x: It’s about trying to improve something by 10 times rather than by 10%.
- Prototype: Take action. You want to strike when the iron is hot–you don’t want to walk away or agree to follow talk with more talk.
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