Your Business - Deepstash
Become a Marketing Pro

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Mindfulness

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Personal growth and development

Become a Marketing Pro

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Your Business

  • Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
  • Competitors: Direct & informational competitors (provide information to your ideal audience).
  • Resources: Time, budget, & personnel.
  • Brand identity + recognition: Determines the types of content that you go after.
  • Area of expertise + Strengths: Lean on your expertise & strengths. Collaborate with others to help you with your weakness and provide information to your audience.
  • Time in business: A new website should be different from an older one.

10

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MORE IDEAS ON THIS

The Three Bosses of SEO

The Three Bosses of SEO

Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic wider lens. You have...

8

69 reads

Search Engines

  • Business model: Have a site that is in line with their business.
  • Natural language processing: Cater your content towards the goal of helping people get answers to things that they search for in a natural way.
  • Expertise, authoritativeness, & trust
  • Links: Backlinks & in...

6

38 reads

Searchers

  • Search intent & relevance
  • Topics, not keywords
  • Personal factors: The emotional, psychological, social, & economic factors affecting them.
  • Brand affinity and trust
  • Trends & seasonality
  • Search behavior: Study what's changing in their search behavior & re...

6

25 reads

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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