Your Business
- Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
- Competitors: Direct & informational competitors (provide information to your ideal audience).
- Resources: Time, budget, & personnel.
- Brand identity + recognition: Determines the types of content that you go after.
- Area of expertise + Strengths: Lean on your expertise & strengths. Collaborate with others to help you with your weakness and provide information to your audience.
- Time in business: A new website should be different from an older one.
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