The Three Bosses of SEO - Deepstash
The Three Bosses of SEO

Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of th...

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The Three Bosses of SEO

moz.com

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  • Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
  • Competitors: Direct & informational competitors (provide information to...

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  • Search intent & relevance
  • Topics, not keywords
  • Personal factors: The emotional, psychological, social, & economic factors affecting them.
  • Brand affinity and tru...

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  • Business model: Have a site that is in line with their business.
  • Natural language processing: Cater your content towards the goal of helping people get answers to things that they sear...

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