Searchers

• Search intent & relevance
• Topics, not keywords
• Personal factors: The emotional, psychological, social, & economic factors affecting them.
• Brand affinity and trust
• Trends & seasonality
• Search behavior: Study what's changing in their search behavior & react to that.
• Customer journey: Their journey before they get to your business allows you to know the type of content you need to create to fill in the gap in their journey.
• Struggles
• Location: Different locations have their own slangs, culture, behaviors, & ways of doing things.
• Accessibility: Different people search for things in different ways.

Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic wider lens. You have...