Searchers
- Search intent & relevance
- Topics, not keywords
- Personal factors: The emotional, psychological, social, & economic factors affecting them.
- Brand affinity and trust
- Trends & seasonality
- Search behavior: Study what's changing in their search behavior & react to that.
- Customer journey: Their journey before they get to your business allows you to know the type of content you need to create to fill in the gap in their journey.
- Struggles
- Location: Different locations have their own slangs, culture, behaviors, & ways of doing things.
- Accessibility: Different people search for things in different ways.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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Mindfulness
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