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Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic wider lens. You have to take a step back and look at what you're doing and why you're doing them in order for you to get the results that you need.
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
On-page SEO, also known as on-site SEO, is the practice of optimizing the content on your page (both the written word and the HTML source code) to make it as discoverable as possible.
You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries.
An on-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately.
Define Your Reader Personas
This will help you tailor your content to meet their needs & build trust.
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