Searchers - Deepstash


  • Search intent & relevance
  • Topics, not keywords
  • Personal factors: The emotional, psychological, social, & economic factors affecting them.
  • Brand affinity and trust
  • Trends & seasonality
  • Search behavior: Study what's changing in their search behavior & react to that.
  • Customer journey: Their journey before they get to your business allows you to know the type of content you need to create to fill in the gap in their journey.
  • Struggles
  • Location: Different locations have their own slangs, culture, behaviors, & ways of doing things.
  • Accessibility: Different people search for things in different ways.



  • Business model: Have a site that is in line with their business.
  • Natural language processing: Cater your content towards the goal of helping people get answers to things that they search for in a natural way.
  • Expertise, authoritativeness, & trust
  • Links: Backlinks & internal links.
  • Core web vitals
  • Indexability
  • Schema markup
  • Query deserves freshness: For certain queries, the search engines determine that more up-to-date information is more relevant than other types of content, so they refresh them more frequently.
  • Ongoing updates


  • Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
  • Competitors: Direct & informational competitors (provide information to your ideal audience).
  • Resources: Time, budget, & personnel.
  • Brand identity + recognition: Determines the types of content that you go after.
  • Area of expertise + Strengths: Lean on your expertise & strengths. Collaborate with others to help you with your weakness and provide information to your audience.
  • Time in business: A new website should be different from an older one.


The Three Bosses of SEO

Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic wider lens. You have to take a step back and look at what you're doing and why you're doing them in order for you to get the results that you need.


Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.



What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. 

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
  • Google measures authority by the number of links pointing to that page and how trustworthy those links are.



What Is On-Page SEO?

On-page SEO, also known as on-site SEO, is the practice of optimizing the content on your page (both the written word and the HTML source code) to make it as discoverable as possible.
You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries.

An on-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately.



15 Essential Blog Writing Tips

Define Your Reader Personas

This will help you tailor your content to meet their needs & build trust.

  • Demographics (age/gender, level of income, location, family status, level of education)
  • Professional status (job title, level, industry)
  • Psychographics (professional/personal goals, beliefs ,& values)
  • Pain points and challenges
  • Interests
  • Influences and information sources (preferred blogs, social networks, websites, influencers, events)
  • Buying habits (their role in the purchase decision-making process, potential lifetime cycle, what can stop them from making a purchase)