When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.

1. Use social proof to inspire your copy: Reviews & customer surveys can help y...

Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%. Typically, a higher engagement rate means your post was more compelling (or at l...

The watershed year made the world go back to basics, with people ordering groceries and essentials online.

The increasing adoption of e-commerce as well as new technologies like 5G, click-and-collect and many more is bolstering the use of online shopping. The ongoing pandemic is changing t...