Learn more about startup with this collection
How to start a successful business
How to build a strong team
How to market your business
This post shares exactly how to collect and use social proof to help grow your SaaS, e-commerce or B2B startup.
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MORE IDEAS ON THIS
Social proof for SaaS
Depending on the type of SaaS product or service you’re selling, you’ll either be selling to an individual or to a business. The strategy remains the same, but the channels will vary slightly.
The most effective way to generate social proof for SaaS products is through positive reviews fro...
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How businesses use social proof
Have you ever stopped to check out a restaurant because it had a large line of people out front? That wasn’t by chance.
It’s common for restaurants to limit the size of their reception area. This forces people to wait outside, and the line signals to people walking past that the restaurant ...
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How to collect social proof
There are five avenues startups can tap to collect social proof:
- Product reviews.
- Testimonials.
- Public relations and earned media.
- Influencers.
- Social media and community.
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Social proof for e-commerce brands
E-commerce brands will typically sell directly to an individual through ads, but because anyone can purchase an ad, you’re going to need to signal trust in other ways. The most common way we see e-commerce brands building social proof is by nurturing an organic social media following on Instagram...
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Social proof for B2B
People love to compare themselves to others, and this is especially true when it comes to the customers of B2B businesses. If your competitor is able to get a contract with a company that you’ve been nurturing for months, you’d be upset (and want to know how they did it).
Therefore, B2B so...
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Related collections
Other curated ideas on this topic:
Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help y...
Engagement rate
Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%. Typically, a higher engagement rate means your post was more compelling (or at l...
Online Shopping 2020
The watershed year made the world go back to basics, with people ordering groceries and essentials online.
The increasing adoption of e-commerce as well as new technologies like 5G, click-and-collect and many more is bolstering the use of online shopping. The ongoing pandemic is changing t...
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