Define your brand identity, content type, and format - Deepstash
The Podcasting Ecosystem

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The Podcasting Ecosystem

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Define your brand identity, content type, and format

Consider what makes your product unique and why your customers should support you.

Provide a suitable content format for where your customers are.

  • Top of the funnel (TOFU): blog posts, "how-to" guides, infographics, checklists, ebooks, video tutorials.
  • Middle of the funnel (MOFU): Lead content, such as product overviews, tutorials, webinars.
  • Bottom of the funnel (BOFU): Customer-generated content that contains case studies, customer reviews.

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Choose a content management system

You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.

Consider content management system tools (CMS) to create, manage, and track your content.

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Conduct a content audit

A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.

  • Assess your content strategy from various sides - what's working, what needs improvements.
  • Choose ways to track your content...

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Define your distribution channels

  • Choose how to deliver content to your audience. Distribution channels should be based on your business goals, content marketing goals, and platforms where you can best reach your target audience.
  • Don't publish the same narrative on multiple platforms...

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Define your target audience

Once you have set goals, conduct research on your target audience.

  • Who are you creating content for?
  • What problem will your content solve for your audience?Β A RACE framework can help you document your company's actions to draw, engage, and conv...

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Content marketing strategy

Content marketing strategy

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.

A documented content strategy will help to avoid:

    ...

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Define your goals

Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.

The SMART goals framework can be helpful.

  • Specific.Β Goals should be clear.
  • Measurable...

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