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A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.
A documented content strategy will help to avoid:
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Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.
The SMART goals framework can be helpful.
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Once you have set goals, conduct research on your target audience.
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A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.
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Consider what makes your product unique and why your customers should support you.
Provide a suitable content format for where your customers are.
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You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.
Consider content management system tools (CMS) to create, manage, and track your content.
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