How to Develop a Content Marketing Strategy in 6 Steps - Deepstash

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How to Develop a Content Marketing Strategy in 6 Steps

allbusiness.com

Content marketing strategy

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.

A documented content strategy will help to avoid:

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Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.

The SMART goals framework can be helpful.

  • Specific. Goals should be clear.
  • Measurable...

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Once you have set goals, conduct research on your target audience.

  • Who are you creating content for?
  • What problem will your content solve for your audience? A RACE framework can help you document your company's actions to draw, engage, and conv...

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A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.

  • Assess your content strategy from various sides - what's working, what needs improvements.
  • Choose ways to track your content...

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Consider what makes your product unique and why your customers should support you.

Provide a suitable content format for where your customers are.

  • Top of the funnel (TOFU): blog posts, "how-to" guides, infographics, checklists, ebooks, video tutorials.

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  • Choose how to deliver content to your audience. Distribution channels should be based on your business goals, content marketing goals, and platforms where you can best reach your target audience.
  • Don't publish the same narrative on multiple platforms...

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You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.

Consider content management system tools (CMS) to create, manage, and track your content.

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