Ideas from books, articles & podcasts.
A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.
A documented content strategy will help to avoid:
Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.
The SMART goals framework can be helpful.
Once you have set goals, conduct research on your target audience.
A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.
Consider what makes your product unique and why your customers should support you.
Provide a suitable content format for where your customers are.
You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.
Consider content management system tools (CMS) to create, manage, and track your content.
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