Ideas from books, articles & podcasts.
Email marketing is great for getting the word out, but did you know open rates can climb significantly by reducing the words you use in your subject line? Remember, you are not telling the whole story - you just want the person getting the email to be interested enough in what you have to say to open the email, and follow the calls to action. If you really want to stand out, choose one word, and make it count.
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If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult.
Don't worry - here are eight ways you can stand out from the ...
You need to know who you are talking to. Defining your target audience goes a long way to crafting your message.
Just because we live in a digital world, don't write off outdoor advertising, like billboards. Choosing a striking image and a few keywords with a clear call to action will still get you noticed. Work with an agency and it won't necessarily break the budget to make that person at the bus stop rea...
Do people know what you're selling? You might think it's obvious, but it may not be to a potential customer. Make sure people know about all the services you provide. Have a clear and easy way for people to contact you, and consider making your prices readily available on your pamphlets, website ...
A happy customer is a returning customer, and word of mouth is a great and free tool available to you. People trust recommendations from people they know. If you make the best bacon butty in Ipswich, make sure that it's the same every time. There is nothing worse than inconsistent service,and if ...
SEO, or Search Engine Optimisation, is the process of designing your website (and its content) so that it appears near the top of the list in search results.
According to Smart Insights, the first five organic search results (below the paid adverts) account for 67% of all clicks. After all...
There is no getting away from it - we live in a world where social media rules, so you might as well begin using it to your advantage! To avoid being overwhelmed, choose one or two platforms to engage on.
There's no denying that everyone likes a freebie. Consider handing out samples or running a competition. You don't have to go big on this one, use it to showcase your product or service and get you noticed.
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“A jack of all trades is a master of none, but oftentimes better than a master of one.”
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Different types of marketing strategies are designed to achieve different goals.
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E-commerce marketing planning is about formalizing how you intend to drive traffic to a website and convert it from prospective users to customers.
The plan specifies exactly how a business intends to use e-commerce marketing channels to attract, convert and retain customers. With an integr...
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Thinking about your e-commerce marketing plan for 2022? Use the RACE Framework to create a focussed and well-structured digital marketing strategy.
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