SEO, or Search Engine Optimisation, is the process of designing your website (and its content) so that it appears near the top of the list in search results.
According to Smart Insights, the first five organic search results (below the paid adverts) account for 67% of all clicks. After all, when was the last time you went to the second page of Google? The higher you can rank your business, the better the chance of a user finding you.
You can use Google Adwords for free to see what people are searching for in your industry.
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