What Is SEO?
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
- Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
- Google measures authority by the number of links pointing to that page and how trustworthy those links are.
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SEO Copywriting: How to Write Content For People and Optimize For Google
neilpatel.com
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