Send a clear message - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Send a clear message

Do people know what you're selling? You might think it's obvious, but it may not be to a potential customer. Make sure people know about all the services you provide. Have a clear and easy way for people to contact you, and consider making your prices readily available on your pamphlets, website or even business cards. The less work it is for the customer to engage you, the more likely they are to do so.




published ideas from this article:


If you're running your own business, chances are you either are already or will need to do some marketing. It's a great big world, and getting noticed when almost every market is saturated is becoming increasingly more difficult.

Don't worry - here are eight ways you can stand out from the ...

You need to know who you are talking to. Defining your target audience goes a long way to crafting your message.

  • Who is your target market?
  • What do you get asked most often by your customers?
  • What are the most frequent pain poin...

Just because we live in a digital world, don't write off outdoor advertising, like billboards. Choosing a striking image and a few keywords with a clear call to action will still get you noticed. Work with an agency and it won't necessarily break the budget to make that person at the bus stop rea...

A happy customer is a returning customer, and word of mouth is a great and free tool available to you. People trust recommendations from people they know. If you make the best bacon butty in Ipswich, make sure that it's the same every time. There is nothing worse than inconsistent service,and if ...

Email marketing is great for getting the word out, but did you know open rates can climb significantly by reducing the words you use in your subject line? Remember, you are not telling the whole story - you just want the person getting the email to be interested enough in what you have to say to ...

SEO, or Search Engine Optimisation, is the process of designing your website (and its content) so that it appears near the top of the list in search results.

According to Smart Insights, the first five organic search results (below the paid adverts) account for 67% of all clicks. After all...

There is no getting away from it - we live in a world where social media rules, so you might as well begin using it to your advantage! To avoid being overwhelmed, choose one or two platforms to engage on.

  • Discover the best social media platform for your business

There's no denying that everyone likes a freebie. Consider handing out samples or running a competition. You don't have to go big on this one, use it to showcase your product or service and get you noticed.

Discover and save more ideas by creating a


Deepstash account.

Develop a

reading habit

, save


and create an amazing

knowledge library





“A jack of all trades is a master of none, but oftentimes better than a master of one.”




Marketing Strategy Definition

Different types of marketing strategies are designed to achieve different goals. 

  • You can use your marketing strategy to target consumers at different stages in the sales funnel. 
  • You can use the metrics you generate from these strategies to pin down your customer buying journe...




How to Build a Digital Marketing Team in 2021

The new generation of marketing champs are not using papers and billboards anymore, they use the World Wide Web.

Whether you are a small business owner or an Enterprise, you will need a back-office that runs through cyberspace. Let's cover the essentials.