Market Segmentation: Key Criteria

You can and should define your own customer segmentation, but the key textbook examples are:

• Geographic: country/city, urban/rural etc.
• Demographic: age, religion, gender, income, socio-economic type, education, family size/status
• Psychographic: lifestyle, interests, hobbies, opinions, influencers
• Behavioral: buyer journey stage, brand loyalty traits, price sensitivity, purchasing style, usage rate
• Media: social media/TV/newspapers/search engine preferences
• Benefit: customer service, quality, and other specific expectations.