Market Segmentation Strategy: What Is It and Why Is It Important? - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 3 ideas

Market Segmentation Strategy: What Is It and Why Is It Important?

semrush.com

What is Market Segmentation?

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit your brand:

  • Creating hyper-targeted ads
  • Building stronger relationships with custome...

6

STASHED IN:

40

You can and should define your own customer segmentation, but the key textbook examples are:

  • Geographic: country/city, urban/rural etc.
  • Demographic: age, religion, gender, income, socio-economic type, education, family size/status

5

STASHED IN:

44

The key point of market segmentation is to further use it to develop your targeting and positioning. These are the foundations of the STP (Segmentation, Targeting, Positioning) Model:

  • Targeting: based on various customer segments, you can assess which one can potentially respond better...

4

STASHED IN:

40

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

Thinking about your e-commerce marketing plan for 2022? Use the RACE Framework to create a focussed and well-structured digital marketing strategy.

11 IDEAS