Market Segmentation Strategy: What Is It and Why Is It Important? - Deepstash
What is Market Segmentation?

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit you...

6

STASHED IN:

37

Market Segmentation Strategy: What Is It and Why Is It Important?

semrush.com

STASHED IN:

0 Comments

You can and should define your own customer segmentation, but the key textbook examples are:

  • Geographic: country/city, urban/rural etc.
  • Demographic

5

STASHED IN:

41

The key point of market segmentation is to further use it to develop your targeting and positioning. These are the foundations of the STP (Segmentation, Targeting, Positioning) Model:

  • Ta...

3

STASHED IN:

37

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

MORE LIKE THIS

Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.

11 IDEAS