Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
The key point of market segmentation is to further use it to develop your targeting and positioning. These are the foundations of the STP (Segmentation, Targeting, Positioning) Model:
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The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.
Here are a few reasons why this can benefit your brand:
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You can and should define your own customer segmentation, but the key textbook examples are:
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