Putting Market Segmentation into Action

The key point of market segmentation is to further use it to develop your targeting and positioning. These are the foundations of the STP (Segmentation, Targeting, Positioning) Model:

• Targeting: based on various customer segments, you can assess which one can potentially respond better to your offering, thereby bringing more profit and/or staying longer with your brand.
• Positioning: by considering your selected primary market segments, you can define how to go about placing your product in front of each segment and will be able to narrow down your key value proposition.