#8 - Deepstash
The Podcasting Ecosystem

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The importance of networking in podcasting

How to grow your podcast audience

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The Podcasting Ecosystem

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#8

Use Keywords to Your Advantage

  1. Make Sure Your Copy has a Good TF-IDF (term frequency — inverse document frequency). It is a way of determining the quality of a piece of content based on an established expectation of what an in-depth piece of content contains.
  2. Gather a Set of Semantically Related Words. To keep the TF-IDF balance mentioned in the section above, you need to map out the semantically related keywords for each blog post. They can help the search engines understand what the content is focusing on and how deeply it goes into the topic.
  3. Keep Mobile-Specific Keywords in Mind.

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MORE IDEAS ON THIS

#9-#10

Optimize Your Content to Earn a Featured Snippet

  • Pick already high-ranking pages to optimize.
  • Find a question-based keyword & give a clear, concise answer.
  • Use lists & “step-by-step” blog writing formats.
  • Pay careful attention to schema markup.

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#15

Create a Process for Tracking the Blog Post’s Performance

  1. Edit your post, implement the recommendations of the SEO Writing Assistant, optimize it and publish! 
  2. Analyze whether you’ve achieved your content marketing goals with this piece of content, and how well...

97

139 reads

#4-#5

Research the Topic from the Inside Out

  1. Explore Autocomplete Suggestions and “People Also Ask” in Google
  2. Uncover the Questions that Arise Around Your Topic on Forums and Social Media
  3. Use Tools to Automate Your Research

Evergreen Conte...

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124 reads

#13-#14

Add Conversion Paths

Decide

  • What's the goal?
  • Which funnel stage does this content belong to?
  • What would be the next desirable action?
  • What is the CTA?

Think about Your Backlinking and Sharing Strategy

You...

97

84 reads

#6-#7

Take the Best from Your Competitors

Looking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.

Always Map Out the Blog Structure First

> ½ of the posts with a complex structur...

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104 reads

#11-#12

Check & Optimize On-Page SEO

  • Create a clear structure of H1 and H2 tags
  • Internal linking 
  • Incorporate keywords in URL
  • Strong title tag
  • Compelling meta description (140-160 characters)(1-2 sentences)
  • Schema Markup
  • Load tim...

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108 reads

#2-#3

Understand Your Audience’s Search Intent

  • Informational — looking for specific information on a topic
  • Navigational — wants to get to a specific web page or site
  • Commercial — wants to investigate their op...

97

143 reads

15 Essential Blog Writing Tips

15 Essential Blog Writing Tips

Define Your Reader Personas

This will help you tailor your content to meet their needs & build trust.

  • Demographics (age/gender, level of income, location, family status, level of education)
  • Professional status (job title,...

101

264 reads

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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#15

Create a Process for Tracking the Blog Post’s Performance

  1. Edit your post, implement the recommendations of the SEO Writing Assistant, optimize it and publish! 
  2. Analyze whether you’ve achieved your content marketing goals with this piece of content, and how well...

#6-#7

Take the Best from Your Competitors

Looking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.

Always Map Out the Blog Structure First

> ½ of the posts with a complex structur...

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