Company values should be taken seriously. If a company is not clear about what they do and don't value then the assumption is that this could lead to many possible frustrations and conflict which is an end result that companies wouldn't want.
Company values are something that the employees can live up to and something that can lead them through tough times that allow them to make difficult decisions regardless of the scenario.
The company's value is the glue that holds everything together for the long run.
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