Talk About Them, Not Yourself
Having the opening line “This is my business and here’s what we do” is the worst opening line.
Make the opening line about them and why you reached out to them above everyone else. Give an example of their work in the opening line. Mention 1–2 points on why that changed you for the better.
Too many people start pitches with talking about themselves.
These pitches are disrespectful and unsolicited. You might get lucky here and there, but 9.9 times out of ten you’ll be ignored.
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