Best practices for companies looking to leverage disruption
- Adopt a human-centric approach to business. Every business is the sum of its internal and external parts — from customers, investors and suppliers to employees and end-users. So the primary effects of disruption are to the people that make up the organization, not the business itself.
- Investigate and redefine customer experiences. Disruption inherently causes shifts in customers’ behaviors and expectations.
- Update your business strategy. Disruptions may come in the form of viruses, new technologies or upstart competitors, just to name a few. Their common denominator is change, and that change can affect both the basis and feasibility of a given strategy. While a company’s service mission may remain the same, its specific plans for accomplishing that mission should be regularly updated to reflect current possibilities.
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