3 Ways Companies Can Leverage Disruption for Business Growth - Deepstash
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Disruption in business is inevitable

Disruption in business is inevitable

The business environment is continuously evolving with the introduction of new products and services. In some cases, we hail disruption as groundbreaking, incredible or the product of genius. In others, we perceive it as ominous or threatening.

However, it’s not circumstances that cement the legacy of a company but rather how that company manages them. We define disruption — and what it yields is up to us.

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Best practices for companies looking to leverage disruption

  1. Adopt a human-centric approach to business. Every business is the sum of its internal and external parts — from customers, investors and suppliers to employees and end-users. So the primary effects of disruption are to the people that make up the organization, not the business itself.
  2. Investigate and redefine customer experiences. Disruption inherently causes shifts in customers’ behaviors and expectations. 
  3. Update your business strategy. Disruptions may come in the form of viruses, new technologies or upstart competitors, just to name a few. Their common denominator is change, and that change can affect both the basis and feasibility of a given strategy. While a company’s service mission may remain the same, its specific plans for accomplishing that mission should be regularly updated to reflect current possibilities. 

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