MORE IDEAS FROM THE ARTICLE
When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.
Features describe what your product/service does and how it’s different from the competition.
If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.
“Stop selling. Start helping.”
Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience.
This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-focused
Copywriting is content writing to make a sale. It is precise, effective, & revolves around creative problem-solving. Copies driving conversions while creating meaningful experiences for the target audience.
The features, the benefits, & the price of a product help determine whether a consumer is willing to convert. Copy is the way you communicate value to these potential customers.
Content marketing can have different less direct goals, like educating, amusing, or building brand awareness.
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
Lead generation is the process of attracting, engaging and capturing the interest of your target market.
Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service.
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