Benefits and features: when to mention them

  • Benefit-focused messaging is particularly important when your offer is relatively new to the market or customers are unfamiliar with your brand. Benefit-focused messaging helps you hook customer interest effectively.
  • Features are best for saturated markets. When customers are already familiar with a product’s/service’s concept and benefits, they’ll start looking at features to differentiate one brand over another.

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Benefits vs Features: How to Capture and Keep Attention

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When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.

  • Once the customer is sold on the concept (they’re convinced a meditation app can help them live a better life), they’ll start looking at options. They ask, “Which meditation app is the best for me?”
  • That’s where features come in. It signals which audience is the best fit. And since we’re bombarded with options every day, features help our product/service to stand out. 

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What are features?

Features describe what your product/service does and how it’s different from the competition.

If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.

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 ZIG ZIGLAR

“Stop selling. Start helping.”

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Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience. 

This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-focused

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The Ultimate Guide to Copywriting

Copywriting is content writing to make a sale. It is precise, effective, & revolves around creative problem-solving. Copies driving conversions while creating meaningful experiences for the target audience.

The features, the benefits, & the price of a product help determine whether a consumer is willing to convert. Copy is the way you communicate value to these potential customers.

How Does Copywriting Differ from Content Marketing?

Content marketing can have different less direct goals, like educating, amusing, or building brand awareness.

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Copywriting: Definition, How it Works, Examples & Tips

neilpatel.com

What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. 

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
  • Google measures authority by the number of links pointing to that page and how trustworthy those links are.

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SEO Copywriting: How to Write Content For People and Optimize For Google

neilpatel.com

10 Lead Generation Tactics That Work

Lead generation is the process of attracting, engaging and capturing the interest of your target market.

Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service.

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10 Lead Generation Tactics That Work (With Examples)

ahrefs.com