Benefits vs Features: How to Capture and Keep Attention - Deepstash
Being a Graphic Designer in the Modern World

Learn more about entrepreneurship with this collection

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Being a Graphic Designer in the Modern World

Discover 62 similar ideas in

It takes just

10 mins to read

What are features?

What are features?

Features describe what your product/service does and how it’s different from the competition.

If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.


272 reads

What are benefits?

Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience. 

This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-focused


92 reads


“Stop selling. Start helping.”



85 reads

Benefits vs features

When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.

  • Once the customer is sold on the concept (they’re convinced a meditation app can help them live a better life), they’ll start looking at options. They ask, “Which meditation app is the best for me?”
  • That’s where features come in. It signals which audience is the best fit. And since we’re bombarded with options every day, features help our product/service to stand out. 


57 reads

Benefits and features: when to mention them

  • Benefit-focused messaging is particularly important when your offer is relatively new to the market or customers are unfamiliar with your brand. Benefit-focused messaging helps you hook customer interest effectively.
  • Features are best for saturated markets. When customers are already familiar with a product’s/service’s concept and benefits, they’ll start looking at features to differentiate one brand over another.


60 reads



Quantity surveyor


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates