Benefits vs Features: How to Capture and Keep Attention - Deepstash
What are features?

Features describe what your product/service does and how it’s different from the competition.

If you’re a website designer; the features of your service can include website speed optimiza...

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Benefits vs Features: How to Capture and Keep Attention

dariusforoux.com

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Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience. 

This is basically why people purch...

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 ZIG ZIGLAR

“Stop selling. Start helping.”

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When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy becau...

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  • Benefit-focused messaging is particularly important when your offer is relatively new to the market or customers are unfamiliar with your brand. Benefit-focused messaging help...

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