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Features describe what your product/service does and how it’s different from the competition.
If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.
Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience.
This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-focused
“Stop selling. Start helping.”
When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.
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