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Techniques for writing a great problem statement
- Start with the solution. While a problem statement comes before design in the process of product development, as people we tend to think in solutions.
- Try wrong answers. Ask yourself what it is about the wrong solution that makes it unacceptable, and include that in your problem statement.
- Talk to customers again.
- If you’re having trouble getting your head around a problem space, try laying out the specific problems felt by the people involved.
- Start designing. Particularly when feeling blocked, this approach can open up perspectives and possibilities that you might not have considered beforehand.
- A focused problem statement will help align the rest of your team throughout the design and build process.
- Eliminate judgment words (“too slow”, “badly designed”, or “confusing”).
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Start with the problem
If you want to ship a great products that users love, you need to start with a clear understanding of what problem you’re trying to solve for your user and why.
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How To Write A Jobs To Be Done Statement
"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that i...
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