Ideas from books, articles & podcasts.
"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that impact customer satisfaction in the near-term. But it will not lead to disruptive new products and services.
For more innovative product design and more 'aha' moments we could use:
“Keep my teeth healthy.”
This is people focused - the same problem people faced hundreds of years ago, face today, and hundreds of years from now.
created 2 ideas
Jobs to be done is an important form of business problem solving and user centred design
created 4 ideas
created 5 ideas
❤️ Brainstash Inc.