Segmentation is key

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit your brand:

• Creating hyper-targeted ads
• Building stronger relationships with custome...

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...

When starting out as a freelancer, it can be challenging to know where to price yourself based on your knowledge and your skills in the market. To work this out, we suggest you:

• Find your niche. This is the value freelancers bring to many companies to help meet their n...