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Segmentation is key
Segmentation is crucial to running effective and efficient marketing campaigns.
It’s worth exploring how your market can be segmented into an economically viable set of customers.
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A solid marketing foundation
Before building any marketing campaign, companies need to have a solid marketing foundation.
This foundation should include strategic messaging, ideal customer profiles, and competitive positioning. It is only on this solid foundation that effective marketing campaigns can be buil...
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Marketing and the goal of marketing
The goal of marketing is to manage perception and change the behavior of your target audience. All marketing activities and every aspect of marketing fall under the goals of managing perception, changing behavior, or both.
A marketing campaign is a process ...
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Focusing on channels rather than customers
The absence of a marketing playbook leads to the biggest mistakes that companies make in designing marketing campaigns — they focus on marketing channels rather than the target customer.
In some companies, even teams are structured around channels — pa...
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Account-based marketing strategies
An account-based marketing strategy can help narrow your market even further and focus on reaching your target on many levels in organizations with different value-based messages for each stakeholder
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Understand your buyer journey
Journeys and the pattern of customer/prospect engagement are more insightful than first-touch /last-touch attribution analysis.
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How successful marketing campaigns are structured
Start with the target customer, market segmentation, and only then moves to messaging and channels.
Before designing your next marketing campaign, make sure you answer the following questions:
- Who is your target customer?
- What is the goal of your current ...
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What is Market Segmentation?
The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.
Here are a few reasons why this can benefit your brand:
- Creating hyper-targeted ads
- Building stronger relationships with custome...
What is market research?
You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...
Niche Marketing for Ecommerce Startups
Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons.
Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this,it’s essential...
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