Market yourself - Deepstash

Market yourself

As a freelancer, you are a big part of your brand. Consider how to market yourself. Think of ways you can set yourself apart from your competition. 

Don't just market your service or product. Most clients will choose to work with you because of you.

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The pros and cons of freelancing

In the world of freelancing, you are your own boss. You can choose when you want to work and pick the projects you want to work on. 

Freelancing is also hard work. You will have no steady paycheck and must manage your finances and workload. You have to source your own clients and risk not getting paid.

Despite the downsides, there are still many successful freelancers. Some tips can help you get your business get up and running.

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A business plan can help set you to think about your business as a whole. You'll determine your target audience, your mission, competition etc.

There are hundreds of free online business templates available. You can make it as in-depth or surface level as you want. 

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Goal setting is vital to any successful freelance business. Without goals, it's difficult to move in the right direction.

  • What do you want to achieve as a freelance business owner?
  • What are your long-term goals?
  • What are your monthly and quarterly goals?

Setting small, actionable goals can help you accomplish more than you thought possible.

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A new business will often incur some startup costs. If you are new to freelancing, create realistic income goals.

What can you truly expect to earn each month?

Consider what you need to outsource and what you can do. If you earn money as a 1099 contractor, set aside some of your earnings towards your quarterly taxes to the IRS.

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As a freelancer today, you can work from anywhere.
New freelancers like to live in a city where it's easier to network or source new clients. They might like to choose somewhere where their money will go further, taking into account housing costs, tax rates, and freelancer ecosystems.

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Is freelancing right for you?

It’s estimated that by the end of 2021, 42% of the American workforce will be freelancing.

It takes more than a stable internet connection to make a living as a freelancer. In order to make the big bucks, you’ve got to put in your time and know your stuff when it comes to selling your services.

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Using the right vocabulary

When switching from being an employee to a freelancer, you should pay particular attention to the way you express yourself, the words you choose.

For instance, integrating words such as ‘clients’ will come in really handy, as you are now to have a direct connection with your clients, while enabling you to leave behind the traditional boss-worker mentality.

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