Consideration

GOAL

Provide your potential customer with more detailed information to set you apart from the competition and help build their trust and confidence in your brand.

STRATEGIES

• Unique selling proposition
• Customer testimonials
• Case studies
• Product reviews
• In-depth product tutorials
• Re-marketing ads
• Webinars
• Email marketing
• Social media marketing

TACTIC

Consistently sharing case studies, testimonials, reviews, and detailed tutorials can build trust in your brand. Remember the "rule of seven": potential customers often need to see a message seven times before taking action.