Learn more about business with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
“The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to lack that knowledge.”
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The right stories make people act. Stories encourage a mental stimulation that burns an idea into the mind. For example, a flight simulator is more effective than flashcards in training a pilot.
Good stories are collected and discovered rather than produce...
615
1.33K reads
Concrete ideas are easy to remember. Something is concrete when it can be described or seen with the human senses. A v-8 engine is concrete, high-peformance is abstract.
Novices see concrete detail as concrete detail, but an expert sees c...
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1.55K reads
To make an idea sticky, keep it simple. The idea should be stripped down to its core, where there is nothing left to take away. Use fewer bullet points. Use easy words. Reduce the ideas. The more we reduce the information, the more the idea will stick.
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2.15K reads
The goal of making a message emotional is to make people care. Feelings inspire people to take action.
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1.26K reads
There are two steps in making your ideas sticky: Step 1 is to find the core. Step 2 is to translate the core using the SUCCESs checklist.
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2.59K reads
Use the unexpected to keep the attention. Humans thrive on thinking in patterns. When a pattern is disrupted, it is more easily remembered.
To make an idea stickier:
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1.63K reads
How to create credibility when you don't have a true authority, such as experts, tradition, etc.
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1.43K reads
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Since we spend the majority of the time experiencing things from our own perspective, we struggle to imagine the perspective of others.
The curse of knowledge is a cognitive bias that makes it difficult for people to account for the fact that other people’s thoughts, belie...
Imagine that you’re playing a board game like Monopoly.
The game is a given — something we are born into — and our existence is framed such that it’s only meaningful in the context of the game’s rules and elements and processes.
That’s how the ego relates to life: “life is a g...
Once you know something you assume others do too. It’s human nature. And that leads to bad writing.
'The curse of knowledge' refers to the inability that we all have in imagining what it’s like not to know something that we do know.
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