Make an idea sticky with simplicity - Deepstash

Make an idea sticky with simplicity

To make an idea sticky, keep it simple. The idea should be stripped down to its core, where there is nothing left to take away. Use fewer bullet points. Use easy words. Reduce the ideas. The more we reduce the information, the more the idea will stick. 

An example of using the core: Southwest uses "We are the low-cost airline." Every decision involves meeting this concrete yet simple goal.

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Six qualities that make an idea stick

There are two steps in making your ideas sticky: Step 1 is to find the core. Step 2 is to translate the core using the SUCCESs checklist.

  1. S - simplicity. It is uncomplicated.
  2. U - unexpectedness. It's surprising.

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