How Calm Won Wellness - Deepstash
How Calm Won Wellness

How Calm Won Wellness

2 ideas


309 reads


Ultimate Guide to Reducing Churn

Learn more about marketingandsales with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

Discover 62 similar ideas in

It takes just

9 mins to read

Market Creation & Competition

Market Creation & Competition

In an emergent market, competitors are not a bad thing, as Tomasz Tunguz of Red Point ventures explains:

“At the early stages of market creation, the most threatening competitor isn’t the startup down the street. It’s non-consumption. Simply put, the customer does nothing, buys nothing.”

Sport shoes had to first sell running before people started buying them. Meditation apps had to sell mindfulness before the app. 


180 reads

Validate vs expand the market (a case in meditation)

Validate vs expand the market (a case in meditation)

Headspace validated the market for meditation apps. But meditation is still a niche and no matter how much they can evangelise it it will stay small. 

Calm however moved away from meditation and focused on the benefits for the user: reducing anxiety, happiness etc. Meditation became part of the story and product but not the be-all and end-all. They added stories, sounds and 3 years later became the dominant wellness player. 


129 reads



Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates