Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Headspace validated the market for meditation apps. But meditation is still a niche and no matter how much they can evangelise it it will stay small.
Calm however moved away from meditation and focused on the benefits for the user: reducing anxiety, happiness etc. Meditation became part of the story and product but not the be-all and end-all. They added stories, sounds and 3 years later became the dominant wellness player.
11
129 reads
MORE IDEAS ON THIS
In an emergent market, competitors are not a bad thing, as Tomasz Tunguz of Red Point ventures explains:
“At the early stages of market creation, the most threatening competitor isn’t the startup down the street. It’s non-consumption. Simply put, ...
14
180 reads
CURATED FROM
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates