Learn more about with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
The lifestyle's activities build the salience, not the product
Regular brands often feature their product or service at the centre of emotional narratives. For example, Coca Cola's "Taste the feeling" campaign.
However, a lifestyle brand will feature its audience's activities above its product, so they can create a stronger association with the lifestyle. For example, Bicardi used the action-first, brand-second strategy to tap into the lifestyle of young creatives.
2
1 read
MORE IDEAS ON THIS
A Lifestyle Brand
Lifestyle brands care about your lifestyle instead of just selling you products.
Red Bull, Nike, and Harley Davidson are examples of successful lifestyle brands.
3
3 reads
Fostering interaction between audience members
Consumers rarely associate a sense of community with other buyers of a regular brand. But a lifestyle brand facilitates interaction between their audience members and drive salience in situations alongside product sales.
A good example is Harley Davidson, with a distin...
2
0 reads
Championing an identity or subculture is the end-goal
The identity or subculture is not the means to an end, it is the end-goal.
Regular brands use identity and subculture as temporary means to greater ends. However, a lifestyle brand will produce deeper, long-term investments in its audience. It will embed it...
3
1 read
CURATED FROM
IDEAS CURATED BY
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates