Every product management role consists of a deep focus on the customer.
The challenge is ensuring that your product continues to evolve to meet the needs of your new customers without neglecting the needs of the long-term, smaller customers.
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The first requirement in most CS Ops positions is to establish a systemized way to capture your customer’s data.
Whatever system you have is a central source of truth that everyone in the organization or company can utilize. As a CS Ops leader, your role will be understanding and organizing the revealed data.
The next step is to use the data produced by the system to tell a story not only about your customers but also about your product and your company.
Product Managers (PM) are responsible for the growth of the product from the start. If the product fails, the PM takes full responsibility. To ensure a successful outcome, PMs need to spend a lot of time with their product to make it valuable for its users.
Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.
Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the same time ensure that their product or service can improve some aspect of the customers' work or life.
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