Moving upmarket as a product manager: What changes and what stays the same? - Deepstash

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The challenge of moving upmarket as a product manager

The challenge of moving upmarket as a product manager

Every product management role consists of a deep focus on the customer.

The challenge is ensuring that your product continues to evolve to meet the needs of your new customers without neglecting the needs of the long-term, smaller customers.

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How to broaden the range of companies you work with

  • Customer behaviour is more important than company size. Prioritising which problems to solve can be based on the maturity of a customer's knowledge base.
  • Building for bigger customers doesn't mean building only for your biggest customers. Ignoring the needs of a subset of customers can interfere with your product's growth.
  • Build for your customers, not for your competitor's customers.
  • Industry-standard does not always take preference. There are baseline expectations, but not all features will add as much value as you might initially think.

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connowillia

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