Marketing Management
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Examples of design-as-process activities
- What are we designing? (R&D, Sales, Marketing, HR, Management and Finance)
- Who are we designing for? (Marketing and HR=customer facing)
- Why are we designing? (Strategy and CEO)
- How will we design it? (Production/Operations and Finance)
- How will we know if we s...
Experience to look for
Look for someone with experience in business, marketing and products.
They should also possess the following:
- Growth marketing, management consulting, or finance experience (investing or banking)
- Managed 1-2 priority marketing channels, i...
Build collaborative relationships with your C-suite peers
Monthly meetings of the senior management team are unlikely to be the best place for making the case for marketing spending, as marketing leaders are not setting the agenda and are unlikely to have the airtime to offer a nuanced and comprehensive view of marketing’s impact.
But it...
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