Experience to look for
Look for someone with experience in business, marketing and products.
They should also possess the following:
- Growth marketing, management consulting, or finance experience (investing or banking)
- Managed 1-2 priority marketing channels, ideally someone with hands-on experience.
- Experience with marketing tools, such as Google Analytics & Excel. Knowledge of tools such as email, paid search, social media, AB testing, BI.
- Worked with a product team.
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Characteristics to look for
The best growth marketers possess a combination of the following characteristics:
- Curiosity: Growth marketers continually have to come up with novel ideas, then test and learn from them.
- Impact-driven: They are motivated by the economic results...
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