Weapons of Influence - Deepstash

Weapons of Influence

Weapons of Influence

Weapons of Influence

The majority of compliance tactics fall in to six basic categories:

  1. Reciprocation
  2. Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity

These "weapons of influence" are based on psychological principles we have been subjected to and learned to accept from an early point in our lives. They can produce an automatic and mindless compliance from us and thus, when exploited, have great power.

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quantu.mc

Quantum physicist turned beer brewer.

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