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Phishing emails manipulate us via mental shortcuts. There are seven shortcuts or psychological principles of influence that can be exploited by phishers. These include authority, commitment, liking, perceptual contrast, reciprocation, scarcity and social proof.
An example of reciprocity could be getting an emailed coupon and being asked to click on a button to sign up for the retailer's newsletter.
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How people of different ages react to phishing tactics, according to a study:
Nearly half of the participants fell for the phishing emails.
Phishing emails are designed to bypass logic and manipulate our emotions.
Phishing is effective because it appeals to our biases and emotions. It tries to get us to make a decision quickly without considering possible biases. This leaves us open to unwise decisions.
When you receive an email that asks for important information such as passwords or account numbers, or request payments, offer freebies, especially downloads:
It is a scam by which an internet user is deceived into revealing personal or confidential information which can be used illicitly.
At least 3.4 billion phishing emails are sent out worldwide every day.
Phishing scams account for half of all fraud attacks.
When it comes to phishing emails, you can lose everything with just a click.
You can give away your most important personal or financial information, download a destructive virus or install malware on your computer that compromises your files.
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