Exploiting our mental shortcuts - Deepstash





Why we fall for phishing emails - and how we can protect ourselves

Exploiting our mental shortcuts

Phishing emails manipulate us via mental shortcuts. There are seven shortcuts or psychological principles of influence that can be exploited by phishers. These include authority, commitment, liking, perceptual contrast, reciprocation, scarcity and social proof.

An example of reciprocity could be getting an emailed coupon and being asked to click on a button to sign up for the retailer's newsletter. 




Build a team

Growing older without a spouse or adult children means you'll need to build support who can help with your finances, make medical decisions and prevent you from becoming isolated as you grow ol...

Create an income safety net

Many singles don't have a strong enough backup plan to cover the costs of a major illness or other problems.

Ensure you have enough cash on hand to cover emergencies. For singles, the aim is between nine and twelve months of living expenses in a savings account. As you near retirement, consider bulking up to at least two years of living expenses.

Long-term disability policies

Group long-term disability policies offered by employers typically replace up to 60% of your income.

To ensure you have enough coverage, aim to bring your total coverage up to 80% o 90% of your take-home pay, including bonuses and commissions.

School should not be the place where kids just learn and pass information, but a place where they learn about themselves.

The power of failure

Failure helps us. It’s how we are learning. It is the path to growth. So being comfortable with it allows us to take more calculated risks and see opportunities where others aren’t looking.

You picked up in School without realizing that:

1. Success comes from the approval of others.

2. Failure is a source of shame.

3. You depend on authority.

Bottomless visual
Bottomless visual

The world in the 21st century is the same it used to be. It smells about the same, sound pollution is pretty stable. But the spill of information and distraction that comes to our vision has grown ...

Information overload
  • Information overload was a term coined in the mid-1960s by Bertram Gross, a social scientist.
  • In 1970, writer Alvin Toffler popularized the idea of information overload as part of a set of predictions about eventual dependence on technology.
  • Another set of academics wrote that information overload occurs when the amount of input exceeds its processing capacity.
  • A 2011 study found that on a typical day, Americans were taking in five times as much information as they had done 15 years earlier.
  • A 2019 study identified that our attention span is shrinking, probably because of digital overload.
Technology pushed too much

It is probably too late to restore our attention span to that of our grandparents. After a decade of smartphone use and social media, the harm is perhaps irreversible.

Part of the problem in this age of overload is the constant insistence of notifications that seeks our immediate attention. When the body jumps to attention and for nothing of particular worth, it can be confusing.