Sin #4: The Lack of Insight

• Financial - refer to customer challenges about the amount they pay for a product or service.
• Support - refers to the level of support a customer needs to complete their interaction with your business. The customer may need help on their way to purcha...

It takes time for our minds to process the situation properly. Practice patience because you do not need all of the answers right at this instant. Like with any creative process, the first answers aren't usually the best ones.

Keep in mind that the right answers will arrive in due time.

[L]ead with “you.”

Believe it or not, your presentation is not about you - it’s about your captive audience. So give them what they want. Talk about their needs and pain points. Be clear about solutions that affect them. And use “you”...