The GLAD Rule - L
[L]ead with “you.”
Believe it or not, your presentation is not about you - it’s about your captive audience. So give them what they want. Talk about their needs and pain points. Be clear about solutions that affect them. And use “you” language to underscore this effort.
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We (should) have meetings to make a decision, not to decide on the question.
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Focus On The Audience
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The GLAD Rule - D
[D]eliver details in the middle, the thesis at the beginning and end.
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The GLAD Rule - G
[G]ive them what they need to know, not everything you know.
We’re often tempted to demonstrate our knowledge or expertise by heaping on a wealth of information. But that just dilutes the main argument.
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