Lead scoring
Lead scoring helps prioritise top leads, increase conversions, and improve communication between the sales and marketing departments.
Lead scoring is used to rank potential customers using criteria to identify which leads are ready to purchase. As a result, lead scoring can decrease customer acquisition costs and increase revenue.
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Effective communication
Persuasion techniques
Closing a sale
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How to build a lead scoring model
Turn buyers into buyer personas using existing sales data and observations. Separate your leads into converted leads and dead leads. Then use the lead-scoring criteria to rank all your converted leads.
Main lead scoring categories:
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