ARISTOTLE

Each goal you set should be S.M.A.R.T. — Specific, Measurable, Attainable, Relevant, and Timely.

• Specific: The more specific your goals are, the better chance you have of achieving them.
• Measurable: Can you identify milestones to hit along your way to success?

Understand Your Audience’s Search Intent

• Informational — looking for specific information on a topic
• Navigational — wants to get to a specific web page or site
• Commercial — wants to investigate their op...

Set goals that are:

• Specific: It will be easier to see what you need to accomplish.
• Measurable: How will you know when you’ve achieved your goal?
• Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
• Releva...