SMART goal-setting framework

Set goals that are:

  • Specific: It will be easier to see what you need to accomplish.
  • Measurable: How will you know when you’ve achieved your goal?
  • Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
  • Relevant: For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.
  • Time-bound: Give your goal a deadline.

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