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SMART goal-setting framework

SMART goal-setting framework

Set goals that are:

  • Specific: It will be easier to see what you need to accomplish.
  • Measurable: How will you know when you’ve achieved your goal?
  • Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
  • Relevant: For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.
  • Time-bound: Give your goal a deadline.

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MORE IDEAS FROM THE SAME ARTICLE

  1. Clarity: clear goals help with understanding the task at hand.
  2. Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. 
  3. Commitment: involve your team in the goal-setting process.
  4. Feedback: measur...

  • Form Hypothesis
  • Select KPI (Key Performance Indicator)
  • Set Goal
  • Execute
  • Track Progress (adjust execution as necessary)
  • Socialize/Iterate (let everyone know how it worked)

BHAGs focus on “audacious 10-to-30-year goals” that propel you toward your brand’s vision.

  • Think Big – Define your ultimate goal
  • Act Small – Identify the milestones that will help you achieve that goal
  • Move Quick – Come up with a timeline for achieving each milestone

  • Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
  • Key Results – Based on objectives, the key results are almost always defined with a specific number.

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