Resonate

In his book, The Seven Basic Plots: Why We Tell Stories, Christopher Booker explains how and why all stories boil down to one of 7 plot structures, and how these can act as outlines for effectively presenting all sorts of information. 

By organizing presentations to follow these stor...

Stories encompass all the qualities of information that makes our brain love and remember it: vivid and colorful picture and engaging plotlines about other beings that are alive.

By creating a narrative that is interesting to and include items you need to memorize, you

In Copywriting Secrets, he presents all the insights and formulas you need. You’ll learn how to write better copy and understand why people buy (or don’t buy) products online.

Copywriting Sectres is not a book on how to write better sales copy; it’s the